-The target demographic for this collection are Women who are in the work force that are in there 20’s- early thirties. This collection is meant to have pieces that will last through multiple seasons  and are very transitional from work to causal dress and a night out.

  -This collection is for women of all backgrounds and who are tired of dressing the traditional grey/ black/ white outfits for the office. These women want something fun to wear that is still understated but stands out more.

  -Women in this specific age range spend a lot of time online shipping and are looking for genuine brands that they are going to be loyal to